Free resources

• SEOFreePDF
  Research and map keywords for a service page

  Find the search terms real customers use for one service, check the intent behind them, and assign a primary and supporting keywords to a single page.

  WW-005 · 90 minutes · Intermediate

• SEOFreePDF
  Audit and optimise a page's on-page SEO

  Check one page's indexability, title, headings, content, links, images and structured data against its target keyword, then make and verify the highest-impact fixes.

  WW-006 · 60 minutes · Intermediate

• SEOFreePDF
  Find quick-win pages in Google Search Console

  Use Search Console performance data to find pages that already rank on page one or two with low click-through, and turn them into a prioritised improvement list.

  WW-007 · 45 minutes · Beginner

• SEOFreePDF
  Write an SEO content brief for a new page

  Turn a mapped keyword into a one-page brief that tells a writer the page's purpose, search intent, structure, proof points, internal links and call to action.

  WW-018 · 60 to 90 minutes per page · Intermediate

• SEOFreePDF
  Diagnose and refresh a page that is losing search traffic

  Confirm a real traffic decline in Search Console, find whether rankings, clicks or demand changed, then update the page so it is more useful than when it last ranked well.

  WW-019 · 2 to 3 hours per page · Intermediate

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