Free procedures and guides

• Tracking & AnalyticsFreePDF
  Install Google Tag Manager on a website

  Create a Google Tag Manager container, install it on every page of a website exactly once, and prove it loads before any tags are added.

  WW-001 · 30 minutes · Beginner

• Tracking & AnalyticsFreePDF
  Set up Google Analytics 4 and deploy it through Google Tag Manager

  Create a correctly configured GA4 property and web data stream, deploy the Google tag through Google Tag Manager, and confirm real visits are recorded.

  WW-002 · 45 minutes · Beginner

• Tracking & AnalyticsFreePDF
  Track lead form submissions as GA4 key events

  Choose a reliable signal for successful enquiries, send it to GA4 as a generate_lead event through Google Tag Manager, and mark it as a key event.

  WW-003 · 60 minutes · Intermediate

• Technical SEOFreePDF
  Set up Google Search Console and submit an XML sitemap

  Verify a Domain property in Google Search Console, submit the site's XML sitemap, and confirm Google can read it and index the key pages.

  WW-004 · 30 minutes · Beginner

• SEOFreePDF
  Research and map keywords for a service page

  Find the search terms real customers use for one service, check the intent behind them, and assign a primary and supporting keywords to a single page.

  WW-005 · 90 minutes · Intermediate

• SEOFreePDF
  Audit and optimise a page's on-page SEO

  Check one page's indexability, title, headings, content, links, images and structured data against its target keyword, then make and verify the highest-impact fixes.

  WW-006 · 60 minutes · Intermediate

• SEOFreePDF
  Find quick-win pages in Google Search Console

  Use Search Console performance data to find pages that already rank on page one or two with low click-through, and turn them into a prioritised improvement list.

  WW-007 · 45 minutes · Beginner

• Technical SEOFreePDF
  Plan, implement and test 301 redirects for changed URLs

  Map every changed or removed URL to its best replacement, implement permanent redirects without chains, and verify that rankings and links carry over.

  WW-008 · 2 hours · Advanced

• Technical SEOFreePDF
  Diagnose Core Web Vitals and prioritise fixes

  Read real-user Core Web Vitals data for a site, identify which page templates fail and why, and produce a prioritised fix list a developer can act on.

  WW-009 · 90 minutes · Advanced

• Google Business ProfileFreePDF
  Create and verify a Google Business Profile

  Check for an existing listing, create a policy-compliant Google Business Profile owned by the business, complete verification, and finish the core profile details.

  WW-010 · 45 minutes, plus verification time · Beginner

• Google Business ProfileFreePDF
  Run a monthly Google Business Profile optimisation

  Keep a verified Google Business Profile accurate and active each month by checking details, adding photos and posts, updating services and reviewing performance.

  WW-011 · 45 minutes per month · Beginner

• Google Business ProfileFreePDF
  Request, monitor and respond to Google reviews

  Ask every happy customer for a Google review in a compliant way, reply to every review promptly, and handle negative or policy-breaking reviews correctly.

  WW-012 · 30 minutes to set up, then 10 minutes a week · Beginner

• Google AdsFreePDF
  Set up Google Ads lead conversion tracking with Google Tag Manager

  Create a Google Ads conversion action for leads, deploy the Conversion Linker and conversion tags through Google Tag Manager, and confirm conversions are recorded.

  WW-013 · 60 minutes · Intermediate

• Google AdsFreePDF
  Audit a Google Ads Search account

  Review a Google Ads Search account in a fixed order (tracking, settings, structure, keywords, ads and landing pages) and produce a prioritised action plan.

  WW-014 · 3 hours · Advanced

• Google AdsFreePDF
  Link a client Google Ads account to a manager account

  Request access to a client's Google Ads account from your manager account, have the client approve it, and confirm the client keeps ownership and admin control.

  WW-015 · 20 minutes · Beginner

• Tracking & AnalyticsFreePDF
  Set up Google consent mode v2 with a consent banner in Google Tag Manager

  Connect a cookie consent banner to Google Tag Manager, set default consent states for UK and EEA visitors, and prove that Google tags respect each visitor's choice.

  WW-016 · 90 minutes · Intermediate

• Tracking & AnalyticsFreePDF
  Create and enforce a UTM campaign tagging convention

  Agree a consistent set of UTM values, keep them in a shared campaign log, and tag every marketing link so GA4 reports traffic in the right channel.

  WW-017 · 60 minutes to set up, 2 minutes per link · Beginner

• SEOFreePDF
  Write an SEO content brief for a new page

  Turn a mapped keyword into a one-page brief that tells a writer the page's purpose, search intent, structure, proof points, internal links and call to action.

  WW-018 · 60 to 90 minutes per page · Intermediate

• SEOFreePDF
  Diagnose and refresh a page that is losing search traffic

  Confirm a real traffic decline in Search Console, find whether rankings, clicks or demand changed, then update the page so it is more useful than when it last ranked well.

  WW-019 · 2 to 3 hours per page · Intermediate

• Technical SEOFreePDF
  Add and validate LocalBusiness structured data

  Write LocalBusiness structured data in JSON-LD that matches the Google Business Profile, add it to the website, and validate it with Google's testing tools.

  WW-020 · 60 minutes · Intermediate

• Technical SEOFreePDF
  Diagnose and fix pages that are not indexed

  Work through Search Console's Page indexing report, separate expected exclusions from real problems, fix the cause for important pages and validate the fix with Google.

  WW-021 · 2 hours · Advanced

• Technical SEOFreePDF
  Run a pre-launch and launch-day technical SEO check

  Check a new or rebuilt website on staging and again on launch day so search engines can crawl it, existing rankings are protected and tracking works from the first visit.

  WW-022 · 3 hours on staging, 1 hour on launch day · Intermediate

• Google Business ProfileFreePDF
  Manage Google Business Profile owners, managers and ownership transfers

  Keep a Google Business Profile under the business's control by auditing users, granting the right roles, transferring primary ownership safely and recovering a profile owned by someone else.

  WW-023 · 30 minutes, plus waiting time for transfers and requests · Beginner

• Google Business ProfileFreePDF
  Appeal a suspended Google Business Profile

  Find out why a Google Business Profile was suspended, correct every guideline issue, gather matching evidence and submit a single strong appeal through Google's appeals tool.

  WW-024 · 2 hours, plus Google's review time · Intermediate

• Google AdsFreePDF
  Build a Google Ads Search campaign for a local service business

  Plan and build a lead-focused Google Ads Search campaign with tight ad groups, controlled keywords, local targeting, responsive search ads and assets, then launch it safely.

  WW-025 · 3 to 4 hours · Intermediate

• Google AdsFreePDF
  Review search terms and manage negative keywords weekly

  Review the searches that triggered your ads each week, block irrelevant ones with the right negative match type, and promote searches that bring leads into keywords.

  WW-026 · 30 to 60 minutes per account per week · Beginner

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