Free resources

• Google AdsFreePDF
  Set up Google Ads lead conversion tracking with Google Tag Manager

  Create a Google Ads conversion action for leads, deploy the Conversion Linker and conversion tags through Google Tag Manager, and confirm conversions are recorded.

  WW-013 · 60 minutes · Intermediate

• Google AdsFreePDF
  Audit a Google Ads Search account

  Review a Google Ads Search account in a fixed order (tracking, settings, structure, keywords, ads and landing pages) and produce a prioritised action plan.

  WW-014 · 3 hours · Advanced

• Google AdsFreePDF
  Link a client Google Ads account to a manager account

  Request access to a client's Google Ads account from your manager account, have the client approve it, and confirm the client keeps ownership and admin control.

  WW-015 · 20 minutes · Beginner

• Google AdsFreePDF
  Build a Google Ads Search campaign for a local service business

  Plan and build a lead-focused Google Ads Search campaign with tight ad groups, controlled keywords, local targeting, responsive search ads and assets, then launch it safely.

  WW-025 · 3 to 4 hours · Intermediate

• Google AdsFreePDF
  Review search terms and manage negative keywords weekly

  Review the searches that triggered your ads each week, block irrelevant ones with the right negative match type, and promote searches that bring leads into keywords.

  WW-026 · 30 to 60 minutes per account per week · Beginner

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