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Wright Websites

Product platform · 2026

Serpfull

A product platform for agencies and multi-site teams who want rankings context, audits, analytics, uptime and compliance in one place — without a stack of separate tools.

We reply within one working day. No pitch, no pressure.

5.0 out of 5 from 18 Google and Trustpilot reviews
Serpfull homepage: stop paying for 16 tools — rankings, audits, analytics, uptime and compliance in one login.

SaaS · Web applications · Marketing websites · 2026

01 / The brief

What they needed

Serpfull needed a public product and a multi-tenant platform that could replace a stack of separate website tools.

Serpfull (serpfull.com) is a product from our lab. Its public pitch is simple: stop paying for many separate tools and run each website from one login, with rankings context, SEO and answer-engine audits, backlinks, analytics, uptime, compliance and reports.

Agencies and multi-site organisations need each website’s data kept separate. The product is sold per website, with every module on every plan and plans differing by quotas.

The brief was a working product surface and a multi-tenant application: clear marketing copy on the outside, and a platform the AI apps people already use can connect to with scoped permissions.

serpfull.com (opens in a new tab)

02 / What we did

How we approached it

We designed and built Serpfull as both the marketing site and the product behind it, focusing on the build rather than any ranking shortcuts.

  1. 01

    One login, seven areas

    Structure the product around rankings context, SEO and answer engines, backlinks, analytics and recordings, uptime and domains, compliance and protection, and reports — one plan per website.

  2. 02

    Per-website tenancy

    Keep each site’s data separate so agencies can run many clients without mixing results, with security basics such as HTTPS with HSTS and two-factor authentication.

  3. 03

    Audits and answer engines

    Ship technical, content and structured-data checks with clear fixes, plus answer-engine (AEO) coverage for FAQ and schema, so teams know what to change next.

  4. 04

    AI connector, scoped

    Expose modules to Claude, ChatGPT, Cursor and other apps through a remote MCP connector, limited to the websites and permissions the owner approves, with confirmation before changes.

03 / Who it is for

The people the site has to serve

A site only works when each audience can find their path without a guided tour.

  • Agencies

    Teams looking after many client websites who need separate data, branded reports and a single place to see what changed.

  • Multi-site organisations

    In-house teams running several properties who want one plan per site instead of a different login for every tool.

  • Builders using AI assistants

    People who already work in Claude, ChatGPT or Cursor and want those tools to read audits and rankings context with permission.

04 / What changed

Outcomes we can stand behind

No invented traffic or fundraising figures — only what the project delivered and what we measured.

  • A live product at serpfull.com

    The public site and platform present the modules, plans and AI connector in one place.

  • Built for how teams actually work

    Cookieless analytics, session recordings with form values never recorded, consent logging and uptime monitoring sit alongside SEO audits and reports.

  • Honest about ranking

    Serpfull’s own copy states it cannot promise a ranking position; click-through is one signal among many, and results depend on content, competition and links. We do not promote automated-click features here.

06 / Related services

Related services

The same building blocks we use on projects like this.