National campaign website · 2026
Record Store Day UK
A national campaign site for Record Store Day UK, so music fans can find shops, exclusives and ways to take part across the UK and Ireland.
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Music · Marketing websites · Web applications · 2026
01 / The brief
What they needed
Record Store Day UK needed a public home that could carry a year-round campaign, not only one Saturday in April.
Record Store Day is the day when independent record shops across the UK and Ireland come together to celebrate their culture. The live site states that hundreds of shops take part, with exclusive vinyl releases, events and a community that runs well beyond the day itself.
Fans need to find a local shop, browse exclusive release lists, follow news and sign up to MyRSD. Shops and labels need clear routes to take part. Partners and press need a credible public face for the campaign.
The brief was a working national platform: campaign storytelling on the surface, practical tools underneath, and room for lists, news and seasonal moments such as Black Friday exclusives.
02 / What we did
How we approached it
We designed and built the public Record Store Day UK site as a campaign platform fans and shops can use all year.
01
Campaign first
Lead with the celebration of independent record shops across the UK and Ireland, and make the next step — join MyRSD or find a store — obvious.
02
Find a shop
A store locator and shop directory so visitors can find participating independent record shops near them.
03
Exclusives and lists
Space for official RSD exclusive lists, Black Friday and monthly exclusives, archives and related listening, kept current as catalogues change.
04
MyRSD and take part
Account journeys for fans, plus clear paths for shops, labels and partners who want to take part or work with the campaign.
03 / Who it is for
The people the site has to serve
A site only works when each audience can find their path without a guided tour.
Music fans
People looking for shops, exclusive releases, news and a way to join MyRSD before and after the day.
Independent record shops
Participating stores that need to be findable and to understand how to take part in the campaign.
Labels, partners and press
Organisations that need release lists, partnership routes and a credible public reference for Record Store Day UK.
04 / What changed
Outcomes we can stand behind
No invented traffic or fundraising figures — only what the project delivered and what we measured.
A national home for the day
The live site at recordstoreday.co.uk presents the campaign, shops, exclusives and ways to take part in one place.
Practical tools for fans
Store locator, exclusives lists, news and MyRSD sit alongside the campaign story instead of living in separate silos.
Year-round, not one weekend
Black Friday lists, monthly exclusives, archives and news keep the site useful between each Record Store Day.
Measured performance
Desktop Lighthouse on the public homepage scored 100 performance, 96 accessibility, 100 best practices and 100 SEO (17 October 2026).
05 / Results
Measured on the live site
Desktop Lighthouse scores from a run on the public site. They are a snapshot on that day, not a forecast.
06 / Related services
Related services
The same building blocks we use on projects like this.
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We reply within one working day. No pitch, no pressure.
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