Free procedures and guides

• Tracking & AnalyticsFreePDF
  Install Google Tag Manager on a website

  Create a Google Tag Manager container, install it on every page of a website exactly once, and prove it loads before any tags are added.

  WW-001 · 30 minutes · Beginner

• Tracking & AnalyticsFreePDF
  Set up Google Analytics 4 and deploy it through Google Tag Manager

  Create a correctly configured GA4 property and web data stream, deploy the Google tag through Google Tag Manager, and confirm real visits are recorded.

  WW-002 · 45 minutes · Beginner

• Tracking & AnalyticsFreePDF
  Track lead form submissions as GA4 key events

  Choose a reliable signal for successful enquiries, send it to GA4 as a generate_lead event through Google Tag Manager, and mark it as a key event.

  WW-003 · 60 minutes · Intermediate

• Tracking & AnalyticsFreePDF
  Set up Google consent mode v2 with a consent banner in Google Tag Manager

  Connect a cookie consent banner to Google Tag Manager, set default consent states for UK and EEA visitors, and prove that Google tags respect each visitor's choice.

  WW-016 · 90 minutes · Intermediate

• Tracking & AnalyticsFreePDF
  Create and enforce a UTM campaign tagging convention

  Agree a consistent set of UTM values, keep them in a shared campaign log, and tag every marketing link so GA4 reports traffic in the right channel.

  WW-017 · 60 minutes to set up, 2 minutes per link · Beginner

Covered by our resources licence. Resources licence.