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Step-by-step operating procedures for SEO, tracking, Google Ads and Google Business Profile. Download free. No account, no Stripe.
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Free procedures
26 free procedures
- Technical SEOFreePDFSet up Google Search Console and submit an XML sitemap
Verify a Domain property in Google Search Console, submit the site's XML sitemap, and confirm Google can read it and index the key pages.
WW-004 · 30 minutes · Beginner
- Technical SEOFreePDFPlan, implement and test 301 redirects for changed URLs
Map every changed or removed URL to its best replacement, implement permanent redirects without chains, and verify that rankings and links carry over.
WW-008 · 2 hours · Advanced
- Technical SEOFreePDFDiagnose Core Web Vitals and prioritise fixes
Read real-user Core Web Vitals data for a site, identify which page templates fail and why, and produce a prioritised fix list a developer can act on.
WW-009 · 90 minutes · Advanced
- Technical SEOFreePDFAdd and validate LocalBusiness structured data
Write LocalBusiness structured data in JSON-LD that matches the Google Business Profile, add it to the website, and validate it with Google's testing tools.
WW-020 · 60 minutes · Intermediate
- Technical SEOFreePDFDiagnose and fix pages that are not indexed
Work through Search Console's Page indexing report, separate expected exclusions from real problems, fix the cause for important pages and validate the fix with Google.
WW-021 · 2 hours · Advanced
- Technical SEOFreePDFRun a pre-launch and launch-day technical SEO check
Check a new or rebuilt website on staging and again on launch day so search engines can crawl it, existing rankings are protected and tracking works from the first visit.
WW-022 · 3 hours on staging, 1 hour on launch day · Intermediate
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